Often European producers provide exclusive rights to their international distributors. You should think about a different market approach by export to Russia because is the country is very big and there are a lot of market players. There are mass, selective and exclusive distribution policies and exclusive distribution if has sense only in some specific cases. In this video, I explain when it could be best to provide exclusive and non-exclusive rights, and what to keep in mind in case of an exclusive distribution agreement.
Watch all videos on my channel Answers if you do business in Russia. If you are expert in Russian business please, contact me, maybe we can realize the common project or make an interesting expert interview!