When should you localize business?

Interview with Johan Vanderplaetse, President of President Schneider Electric, Chairman of the Board Association of European Business, Chairman of the Board La Lorraine Bakery Group Russia, Board member of Ahlers and Chairman of the Board of Belgian-Luxembourg chambers of commerce.

In this interview we speak about export business, evaluation of business expansion strategy. When European company should localize business processes in Russia, how to deal with political and economic risks, how to assure profitable business in such turbulent country. Export to Russia is a profitable business, in you do it right.

Watch all videos on my channel Answers if you do business in Russia. If you are expert in Russian business please, contact me, maybe we can realize the common project or make an interesting expert interview!