New law from 2020: special labeling

3 things you should do before exporting to Russia

  • Negotiate with the customer, who of you will be applicant (and thus the owner) of Russian certificates.
  • Put labels in Russian language on your products, according the Russian regulations. European labels are not valid
  • Adjust your export documentation (like invoice, packing list) according to Russian customs rules.

New identification marks

Additionally, the mandatory labeling (labels with unique tracking code) will be obliged for each SalesUnit. This is the special marking, containing the unique tracking code, should be placed on each sold unit.

This is the pilot (T&T) project, a few sectors have been initiated for testing and implementation of the new system: pharmaceuticals and tobacco products,  garments, shoes, perfume, car wheels, etc. to follow.

It’s considered that the Russian manufacturer or importer (distributor) will be considered responsible for the labeling of the shoe but until now the full procedure isn’t clear and not described by authorities.

Advantages of the new identification marks

  • Tracking codes are to enhance quality control and put in place protection against fake and counterfeit products like medicine, tobacco, shoes, textile and clothes, camera’s, tiers etc.
  • Also this is a traceability mechanism, allowing to monitor the movement of goods from the moment they are imported or produced until they are purchased or consumed. Currently grey import of some products accounts till 70%.

Which products need this identification mark?

  • Tobacco products, was introduced on March 1, 2019
  • From 1 July 2019: shoes.
  • From 1 December 2019: perfume, tires, leather clothing, shirts and blouses for women and girls, coats and outdoor jackets, bed linen and tablecloths, cameras (except video cameras) and camera flashes.
CU labline

Sources: Governmental Order No. 792, dated 28 April 2018 , deloitte,