Many European companies export to Russia because of of big sales potential but their business expansion and sales volume in Russia remain limited. In this video are shown 3 main business mistakes which European producers make while exporting to Eastern Europe.
1. European producers often have the good global market knowledge but often a weak plan of Marketing MIX. For example, sales channel in Russia is chosen by opportunity, not by strategy.
2. Business development of international brand is often only in the hands of the local Russian business partner but due to his various internal limitations your brand can grow.
3. Lack of control of many business processes leads to missing business opportunities. Russian sales force is the key to success.
Watch all videos on my channel Answers if you do business in Russia. If you are expert in Russian business please, contact me, maybe we can realize the common project or make an interesting expert interview!